As discussed in last week’s blog about the 4 most common posters we stock on the Cinema Poster Gallery, the Quad has been the standard UK cinema poster since the 1930s. In this article, we discuss the origins of the Quad poster and other collectible UK cinema posters.
UK Quad Poster
Quad is an abbreviation for quadruple crown. A quadruple crown measure 40 x 30 inches. The name derives its origins from the ‘Crown’ poster, which measures 20 x 15 inches. The use of Crown size posters has long been discontinued in UK cinemas.
The Quad poster is always printed in a landscape format which is different to the portrait format of the standard US One Sheet poster. This has meant UK cinema posters for American movies always need to be tweaked or totally re-designed in order to be used in UK cinemas. The Dr. No poster on the far left of the photograph is a scaled example of a UK quad poster.
UK Mini-Quad Poster
These posters measure 16 x 12 inches and are printed both in portrait and landscape format.
The white background ‘No Time to Die’ poster second from left on the image shows a scaled example of a mini quad poster.
Front of House Card
Front of House cards in UK generally measured 10 x 8 inches. They typically came in sets of 8 but are no longer used and have been replaced, to a certain extent, by the mini quad. A scale example of a Dr No Front of House card can be seen in the photo.
UK One Sheet Poster
One Sheet posters, which are 27 x 40 inches, are commonly used in UK cinemas. This poster has the exact same dimensions as the standard US cinema poster and their use became common practice in UK cinemas around the year 2000. The UK One Sheet is a portrait poster and an example can be seen in the ‘No Time to Dier’ poster which is third from left in the image.
Double Crown Poster
This poster was generally printed in a portrait format and therefore measured 20 x 30 inches. Double Crowns were commonly displayed on either side of the destination sign on the front of London buses. When used for this reason they were purposely designed as pairs. Note how the red dots on the double crown poster on the left continue onto the poster on the right. Sadly the use of Double Crown cinema posters to promote films in the UK was discontinued in the 90s.
Larger UK cinema posters such as 3 Sheet posters and 6 Sheet posters have previously been printed. These formats were discontinued no later than the 60s.
In our next article we will examine the large range of US Cinema poster that have been used in the past 50 years.